I've learned so much about staging in the last year or so. From selling and buying houses to the items in my Etsy shop, it's so amazing how proper staging and good photography makes all the difference. I'm an HGTV addict and every.single.word. I've heard on those property staging shows is 100% true.
In selling our house, it took about a year, working with our amazing realtors in San Diego, to get our house really ready for market. Painting, painting, and painting, landscaping, storing, cleaning, remodeling, flooring. Our house was lovely to being with, and many of the things we had done were finished before we decided to get the heck outta Dodge. And it's possible that our house would have sold just fine at a reasonable price without the time, effort and coin we put into getting it ready. But it sold and for exactly what we were hoping for. In four days. And with two competing listings in the neighborhood. Sweet. Totally worth all that effort.
In buying a house, it is very true that when all you see is the work you have to do to make it liveable, the less you want to buy. Porches and railings in disrepair. Cha-ching! Windows that need replacing. Cha-ching! Flooring that is old and stained? Yuk. You want to see what you're buying in a nice, clean package so you can see yourself moving right in, and justify the price.
And when browsing homes online, if there was only one photo or if the photos were bad (some looked like they were taken by a near-sighted toddler), we were not compelled to see the home in person. A picture is worth a thousand words. It's cliche, but it's so true.
Nice, clean packages are no guarantee that there won't be issues. Like the sump pump in our new house failing three weeks after we moved in and flooding our basement. Shit! Like the lovely, huge, soaker jacuzzi tub in our master bath that can't fill up with enough blissfully hot water to reach the jets because the hot water heater isn't big enough to handle it. Double shit! And a few other irritating-but-livable-for-now functionality issues that I hope will be taken care of in a year or two.
But I love our house with the huge back yard and awesome basement and killer school district. We're making it ours and that feels really good.
And then yesterday, when taking photos for my Esty shop and posting some new items, I wasn't feeling the photos of my products. They were techincally fine and showed the items well, but there didn't seem to be anything about the photos that would grab a buyer's attention. And my crazy idea to use a pegboard for the background was not a good one. Bad staging.
I'm still not sure I'm 100% into this arrangement (what am I selling? a globe? some jars? an old metal tray? oh yeah, the garland) but my product looks much better. The other photos are still in the listing, but this is what will hopefully catch the eye of buyers and browsers. In this photo a buyer can see what my product might look like in a room, on a wall above a table in their own home. Maybe next I'll try making a cake and setting up a little party table. Lots of possiblities.
Staging, baby. Gotta love it.